Who the fuck?

…are these jokers and why should I care?

We are Tom and Jon, and we like making innovative big red thread campaigns for lots of different audiences that have a lot of interesting digital and experiential bits inside them.

What we really, really like, is finding the elegant solution that makes it all come together in a simple elegant plan, with attractive visuals, smart elegant, witty copy with some cutting edge use of digital, that changes the world for patients, their families and their HCPs.

We’ve been at it for over ten years (as the young and youthful picture proves) and can make the words and pictures and the experiences do the things your clients need given half a chance.

Tom

I’m all about the stories – whether that’s the story hidden inside a dataset, the story that a great creative idea brings to life or the story that emerges when we think on our feet.

Scientist by education, performer at heart, I’ve been working in healthcare and pharmacomms for over 10 years; doing my best to create compelling, interactive experiences. Over the years, that’s meant immersing myself in a range of experiential, digital and design approaches to make work for some of the biggest names in the industry.

As associate creative director, I’m the bridge between the medical and the creative, with a foot in either camp. I know I’ve done my job when I can find the emotional story within the scientific fact. 

I believe any brief has the potential to create amazing work if you’ve got the right team working on it – from client to CS, strategy and, of course, creative. If you’ve got the desire, I’ve got the skill to help you make something to be proud of.

Jon

I’m happiest with oil under my fingernails, learning something new and getting into what makes it tick. Be it old engines, disease mechanics, knitting or digital connected experiences delivered to multiple discordant audiences across a product lifecycle. Coming from Digital advertising I have been championing digital in the Pharma space for over 10 years, working to bring experiential patient led connected digital eco systems and messaging to the most important of industry spaces.

As associate creative director, my art direction and design backgrounds are brought to bear on how things look as much as how they work. I enjoy finding the sweet spot between the form, function, established and experimental.  My true (if somewhat cheesy) passion is finding the simple pivotal solution to a problem that moves not just the needle but the world so that nothing is the same again. I’ve worked for diverse wide range of clients such as Visa, Peugeot, Nissan, Oral-B, Teva, BI, GSK, Head & Shoulders to name a few.

Supported by my amazing wife and son, I love to look for the next adventure and I’m not afraid of putting the hard yards and overnights and occasionally making a spread sheet, to get there. I’d like to think my pioneering use of urban vehicular camping is a good example of this.

  • Tom does the words well with a nice voice and Jon does the pictures with a ginger beard, but we’re used to being called the other’s name these days, so don’t worry yourself.

  • Being treated as you’d like to be treated, it shouldn’t really be that complicated.

    Good open truthful communication, honest and trustworthy conduct, support and giving people the space and tools to succeed.

    We truly believe this is how you get the best out of a creative deptartment, suppliers and clients.

  • Omnichannel strategy is just red-thread marketing without a concept leading the activations.

    If not done right it’s the same message blasting from all sides of your extremely pissed off audience.

    The best creative works have a concept and a hook to engage the audience, where using multiple channels allows for a deeper more effective interaction.

  • We’ve used it to assist with creating at speed (although spending days trying to get midjourney to make a scamp that would have taken ten minutes to draw isn’t that speedy), we’ve come up with ideas to use it to augment and train for our clients.

    At the end of the day it’s a tool, it can be used to empower or to bypass and sideline, it’s on all of us to make sure we’re using it to better.

  • Tom:
    I’m up early to walk my lovely schnauzer, Bertha, then back for pancakes with my wife, Mary. Then I’m out to run one of my games of D&D for a few hours, make a few stories with mates. Finally, homemade pizza for dinner and a couple of episodes of The West Wing.

    Jon:
    Fresh coffee, with hot focaccia and the guardian quiz with my family, then fixing something oily and rusty, finished off with something slow cooked in front of a film


  • Tom: Summertime, Gin and Tonic. Wintertime, homemade cocoa with amaretto. If I’m feeling fancy then an Old Fashioned is just the ticket, if I’m in the pub, pint of Guinness.

    Jon: Red wine with food, Cold hoppy beer with oily hands, Pastis with fizzy water, White Russian out of a blender jug.